About
Origins
Founded in 2020 in Australia, Covert Combat Apparel Company or COVERT for short, is for simplicity and style in rugged conditions. Made to specification for the mats, quality checked and combat tested down under.
Goals
Our aim is to thrive as a brand providing valued products in active lives. To be valued they must form part of your journey, enhance your experiences, face with you the challenging pursuits that make life meaningful. Constant through the blood, sweat and tears. Constant through the struggle, in failure and in success.
Philosophy
We live in advanced societies, peaceful and prosperous. We follow the rules and progress. But we do not forget our nature - an animal never fully domesticated. We seek out opportunities to exercise our COVERT side. We move in an ancient skin. On sacred ground. Not for show, but to be that part of us. To the sharp edges of being, we explore, suffer and receive our rewards.
Location